My Blog: Lady Gaga's Scrapped Deal Leaves Target 'Surprised And Disappointed'

Donnerstag, 24. März 2011

Lady Gaga's Scrapped Deal Leaves Target 'Surprised And Disappointed'

Gaga dissolved relationship with retail giant over reported political contributions made to antigay gubernatorial candidate.
By Jocelyn Vena

Lady Gaga
Photo: Tom Briglia/ WireImage

Retail giant Target has issued a statement in reaction to the news that Lady Gaga has decided not to release an exclusive deluxe edition of Born This Way, due May 23, through the store as originally planned.

In a statement released to MTV News, Target explained that Gaga's reservations about working with the company came as a shock. Gaga had reportedly dissolved her relationship with the chain megastore after LGBT groups began investigating certain donations the store made, including a 2010 donation of corporate funds to MN Forward, a political action committee that supported antigay candidate Tom Emmer in his 2010 run for governor of Minnesota.

"We were very surprised and disappointed by the statements made by Lady Gaga's organization related to her partnership with Target," the company wrote. "Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established Policy Committee to review our political giving and our respectful, inclusive workplace environment."

Gaga, an outspoken gay activist, had previously addressed concerns about Target's political leanings but hoped that they would be able to work to expand their LGBT horizons with her onboard.

"That discussion was one of the most intense conversations I've ever had in a business meeting," Gaga said. "Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they've made in the past. ... Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those [antigay] groups."

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