My Blog: Britney Spears 'Hold It Against Me' Teaser Shows Lights, Cameras, Action

Freitag, 18. Februar 2011

Britney Spears 'Hold It Against Me' Teaser Shows Lights, Cameras, Action

Old-fashioned cameras and flashes add to the frenzy in latest sneak peek.
By Jocelyn Vena

Britney Spears in her 12th "Hold It Against Me" Teaser
Photo: Jive

We're two days away from the world premiere of Britney Spears' "Hold It Against Me" video. For nearly two weeks now, we've been piecing together clips and trying to figure out just what the theme of the Jonas Åkerlund-directed video is going to be, and on Tuesday (February 15), one more teaser was added to the mix.

In the latest clip, Spears does not appear in the video. Instead, images of old-fashioned cameras burst on the screen before a flash goes off. A hand then appears in the frame slamming down a clapper board.

Spears will debut her new music video for "Hold It Against Me" on Thursday at 9:56 p.m. ET on MTV and MTV.com, and in celebration of Brit's epic return to the medium that made her a star, MTV News is hosting a live discussion on MTV.com following the premiere, with a full hour of special guests breaking down the new video and discussing what we can expect from her album Femme Fatale.

Our Britney Spears and "Hold It Against Me" discussion, hosted by MTV News' Jim Cantiello, will stream live on Thursday at 11 p.m. ET on MTV.com, an hour after her big video's world premiere.

From what we can tell, the vibe of the video seems to fit in with what Britney's collaborators have said of the album. "I would say ['Hold It Against Me' is] the tip of the iceberg because that's the very beginning of a whole album," songwriter Claude Kelly explained, adding that this album will be "darker" and "edgier" than 2008's Circus, though it will "still [have] fun pop records."

"[Dr. Luke and Max Martin are] in charge, but I've written a couple songs," he further explained. "I'm not even sure myself what made the cut. I know there's something workable in there, but I worked on her last album as well, so it's kind of a continuation of that. But it's a little edgier this time, darker. It sounds grimier and dubstep and danceable."

Don't miss Britney Spears' "Hold It Against Me" video premiere Thursday, February 17, at 9:56 p.m. ET on MTV and MTV.com, followed by a live discussion on MTV.com at 11 p.m. about the new clip and what's next for the pop star!

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